Cafecito with Paramount Pictures
June 3, 2022 10:00am
Virtual Panel - Live on YouTube
Open to the Public
It’s not all art and story – animation is a business! LXiA is pleased to host Paramount Pictures’ SVP of Multicultural Marketing and Brand Christine Benitez. We’ll dive into a deep discussion on career pathways in marketing, and how animators and artists can think about marketing and branding during their careers. We’ll cover how to successfully approach marketing animation titles across a variety of cultures, as animation continues to grow in popularity on a global scale.
Click here to tune in on the day of the event.
Moderator
Bryan Dimas (Co-Founder & Co-Director, LatinX in Animation)
Bryan Dimas is the Co-Founder & Co-Director of LatinX in Animation, a Signature Program of the Latino Film Institute. He is also an Animation Producer with experience in feature animation production, 2D and CG animation television development and production, and project management. He has contributed to various DreamWorks Animation projects that include "Trolls World Tour”, "The Boss Baby 2", "3Below: Tales of Arcadia”, "Trollhunters: Tales of Arcadia”, and "Home: Adventures with Tip & Oh.” He is currently the Associate Producer, Development at Warner Bros. Animation.
Speakers
Christine Benitez (SVP Multicultural Marketing and Brand, Paramount Pictures)
Christine Benitez is the SVP Multicultural Marketing and Brand at Paramount Pictures. Christine is responsible for the development and implementation of Paramount's theatrical releases. A 15-year multicultural marketing veteran, Benitez joined Paramount from Disney, where she was director of multicultural initiatives. While there, she oversaw multicultural marketing strategies with a variety of marketing disciplines, including creative, media, digital, research, and cross-company synergy for several high profile releases and franchises.
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