Eva Longoria shares struggles as Latina director

Daniel Niera

Hola!

May 24, 2023

“28% of ticket buyers at the box office are Latino. Your film will not succeed if you don’t have the Latino audience,” she said.

Eva Longoria has reached undeniable success in Hollywood. After becoming a successful actress in the film industry, the star is making her directorial debut in the new feature film ‘Flamin’ Hot.’ And while it has been a great journey for her, she is shining light on some of the struggles Latina directors have to face when it comes to opportunities and funding.

“We don’t get a lot of bites at the apple,” she said during a press conference at Cannes Film Festival, as reported by Variety. “My movie wasn’t low budget by any means — it wasn’t $100 million, but it wasn’t $2 million. When was the last Latina-directed studio film? It was like 20 years ago. We can’t get a movie every 20 years.”

Longoria went on to explain that “28% of ticket buyers at the box office are Latino. Your film will not succeed if you don’t have the Latino audience,” she added. “Do you know how many Latinos showed up for Crazy Rich Asians? Do you know how many Latinos bought a ticket for Fast and the Furious?”

The filmmaker continued, “We over-index at moviegoing, so why shouldn’t there be content for us if we are the ticket buyers? If we are the viewers? … For me, I take great pride in throwing around that buying-power weight. If you don’t speak to us, we may not buy that movie ticket.”

She also explained that no matter the success of the film, there should be equal opportunities. “The problem is if this movie fails, people go, ‘Oh Latino stories don’t work…female directors really don’t cut it.’ We don’t get a lot of at-bats. A white male can direct a $200 million film, fail and get another one. That’s the problem. I get one at-bat, one chance, work twice as hard, twice as fast, twice as cheap.”

Scroll to Top